For immediate release
[Company name] launches [Product name], [what it does in a few words] for [who it is for]
[The single most useful detail: a capability, a price point, a platform, or who can use it from today]
[City], [Release date] - [Company name] today launched [Product name], [a one-line description of the product]. [Product name] helps [who] [do what], [a short phrase on why that is hard today].
[The problem. Two or three sentences on what your users deal with now, ideally with a concrete example or a figure you can source.]
[What product name does about it. The two or three things that matter most, described as outcomes for the user rather than a feature list.]
[Proof. Early customers, beta results, a pilot, or a milestone. Only include numbers you can back up.]
[Product name] is available [today / from date] at [Website]. [Pricing, plans, platforms, or how to get access].
"[Why you built it, in a sentence that sounds like a person]," said [Spokesperson], [Spokesperson title] of [Company name]. "[What you expect it to change for users]."
About [Company name] [Company name] [one sentence on what you do and for whom]. [One sentence of proof: founded year, customers, footprint, or a figure you can verify]. Learn more at [Website].
Media contact
[Media contact name]
[Media contact email]
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