Free template

Partnership Press Release Template

For integrations, co-marketing, distribution and strategic alliances. Two company names are not news, so the template leads with what the partnership lets customers do.

All press release templates
Download PDF

Free, no signup. Paste into Google Docs or Word to edit.

For immediate release

[Company name] and [Partner company] partner to [what customers can now do]

[How it works or when it is available, in one line]

[City], [Release date] - [Company name], [what it does], and [Partner company], [what the partner does], today announced a partnership that [the customer benefit in one sentence].

[How the partnership works. Integration, joint offering, distribution, and what a customer actually experiences.]

[Who benefits and why it matters. The problem the two companies solve together that neither solves alone.]

[Availability. When it starts, where to find it, and any terms customers need to know.]

"[Why this partnership, in a sentence]," said [Spokesperson], [Spokesperson title] of [Company name]. "[What it means for customers]."

"[The partner's reason, in their words]," said [partner spokesperson], [title] at [Partner company].

About [Company name] [Company name] [one sentence on what you do and for whom]. [One sentence of proof: founded year, customers, footprint, or a figure you can verify]. Learn more at [Website].

About [Partner company] [One or two sentences supplied by the partner.]

Media contact

[Media contact name]
[Media contact email]

###

Orange blanks fill from the fields. [Grey brackets] are prompts for you to write.

Want the placements, not just the plan?

PressHalo places launches across a network of vetted news outlets.

When to use this template

  • A product integration with another company
  • A distribution, reseller or channel agreement
  • A strategic or co-development partnership

Headline formulas that work

  1. 1[Company name] and [Partner company] partner to [benefit for customers]
  2. 2[Company name] integrates with [Partner company] so [who] can [do what]
  3. 3[Partner company] customers can now [do what] with [Company name]

Keep the finished headline under 70 characters so it is not cut off in search results and inboxes.

How to write a partnership press release

Lead with the customer benefit

Editors skip "X and Y announce partnership". Put what customers can now do in the headline and the first sentence.

Agree approvals early

Both companies' legal and marketing teams will want to review. Share the draft early and set one release date.

Include both boilerplates

Each company gets its own About paragraph. Ask the partner for theirs rather than writing it for them.

Distribute from both sides

Ask the partner to share it with their audience too. Their customers are the people most likely to care.

Partnership template FAQ

More press release templates

Each one is written for its kind of news, with its own headline formulas and tips.

All templates in one PDF

Product Launch

For a new product, app, feature or version. The structure puts the problem and the user first, which is what gets a launch covered instead of filed as an ad.

Open PDF

Funding Announcement

For announcing a seed, Series A or later round. Business editors look for the amount, the investors and what the money is for, so the template leads with all three.

Open PDF

New Hire

For executive appointments, board seats and key hires. A hire is news when it says something about where the company is going, so the template connects the person to the plan.

Open PDF

Event

For conferences, webinars, launch events and community gatherings. Event editors and listings need the what, when, where and how to attend in the first two paragraphs.

Open PDF

Award

For awards, rankings, certifications and other recognition. The win is the hook, but the story is what you did to earn it, so the template gives that its own paragraph.

Open PDF

Business Expansion

For new offices, new markets, new locations and growth milestones. Local and trade editors want to know what changes on the ground, such as jobs, customers or services.

Open PDF

Crypto and Web3

For protocol launches, mainnets, integrations, token news and listings. Crypto editors are wary of hype, so the template is built around verifiable facts and what users can do.

Open PDF