Press Release Keywords
Find the keywords journalists and buyers actually search before you pitch, grouped by the intent behind them.
Free, no signup. We don't store what you paste here.
Why press keywords aren't SEO keywords
An SEO keyword list optimizes for what people search. A press keyword list has to do both jobs: rank in search and match a beat an editor already covers. A cluster that ranks but maps to no beat produces traffic and no coverage; a cluster that matches a beat but nobody searches produces coverage that never compounds. This tool groups terms so you can see which clusters do both.
How to use the output
Pick the cluster closest to your announcement and write your release headline around its highest-intent term. Use the pitch angle as the subject line when you approach an editor. It is the sentence that has to earn the open. Keep the remaining clusters as your content roadmap for the months after launch, when the coverage needs somewhere to point.
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