Topic Generator
Describe what your company does and get announcement angles an editor would take, each with the hook that makes it news rather than an update.
The more specific you are about what changed recently, the better the angles. Numbers help.
What makes something newsworthy
A newsroom runs on change, not on existence. "We have a product" is not news; "we opened it to a category that could not use it before" is. The angles this returns are built from that test: each one names what changed, who it changed for, and why an editor's readers would care this week rather than at some point.
Why you get several angles
The same fact can be pitched as a product story, a market story, a numbers story or a people story, and different desks take different ones. Having four framings of one announcement means you can pitch a trade title and a business title the same week without sending them the same story, which is what gets two placements instead of one.
Want the placements, not just the plan?
PressHalo places launches across a network of vetted news outlets.