Free tool

Dofollow Link Checker

Check every outbound link on a page for rel=nofollow, sponsored and ugc, so you know which of your placements actually pass authority.

Checks outbound links only. A page’s links to itself are not what anybody is auditing.

Why the rel attribute decides the value

A link marked nofollow, sponsored or ugc tells search engines not to pass authority through it. Plenty of paid-placement vendors sell links that carry one of those attributes, which means you bought a mention rather than the SEO benefit you were pitched. The attribute is in the page's own HTML, so it takes one check to know which you got.

Check the live page, not the invoice

Attributes change. A publisher can add rel=nofollow site-wide months after your story ran, and nobody will tell you. Re-checking your placements a quarter after publication is the only way to know whether the links you paid for still pass anything. Placements on our packages are permanent and do-follow, and this tool is how you verify that for yourself.

Want the placements, not just the plan?

PressHalo places launches across a network of vetted news outlets.