Free tool

Domain Rating Checker

Check any site's Ahrefs Domain Rating and global rank. Free, no signup, straight from the Ahrefs API.

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What Domain Rating measures

Domain Rating is Ahrefs' 0-100 score for the strength of a site's backlink profile. The scale is logarithmic, so the distance from 70 to 80 is far larger than the distance from 20 to 30. A DR 90 outlet is not a third stronger than a DR 60 one, it is in a different class. It measures links only: it says nothing about traffic, audience fit, or whether that publication's readers are your buyers.

Why it matters for press placements

A placement's link passes authority from the publisher's domain to yours, and DR is the cheapest available proxy for how much. It is the number to check before you pay for a placement, and the number to check again a few months later, because a link that gets removed passes nothing at all. Placements on our packages are permanent and do-follow, which is what makes the authority compound instead of expiring.

DR is not the whole decision

A DR 40 trade publication read by four thousand people in your exact category will often beat a DR 90 general title read by a million people who will never buy. Use DR to rule out weak domains, then pick on the beat the outlet actually covers.

Want the placements, not just the plan?

PressHalo places launches across a network of vetted news outlets.