Launch Week Checklist
The complete pre-launch PR checklist, phased so the right things happen in the right order.
0 of 25 complete
Four weeks out
T-28 days · 0/5Two weeks out
T-14 days · 0/5One week out
T-7 days · 0/5Launch day
T-0 · 0/5The week after
T+7 days · 0/5Progress is saved in this browser only. Nothing is sent to us.
Why the timeline matters more than the list
Almost every failed launch does the right things in the wrong order. Exclusives have to be offered before the wire goes out, not after. Quotes need written approval before the release is drafted around them. Tracking links have to exist before the traffic arrives, or you will never know which placement worked.
The step teams skip
Publishing the announcement on your own domain before the wire release. It costs nothing, it gives every syndicated story somewhere canonical to point, and it means the version of your news that ranks longest is the one you control.
Want the placements, not just the plan?
PressHalo places launches across a network of vetted news outlets.