Media Pitch Email Generator
Describe your news and get three short pitch emails for journalists, each with a subject line and a different angle, plus a follow-up to send if nobody replies.
Include the figures and names you can stand behind. The pitches use only what you write here.
What makes a pitch email get opened
Reporters decide from the subject line, so it should be the story itself in under 60 characters, not a teaser and not the words 'press release'. The first sentence says what happened and why that reporter's readers would care. Keep the whole email under 130 words, end with one concrete offer (an interview, data, early access or images), and send it to the person who covers the beat rather than to a general inbox.
Why three angles
The same news can be pitched as the news itself, as part of a trend or problem the reporter already writes about, or through the people and numbers behind it. Different desks respond to different framings, so having three lets you match the pitch to the reporter instead of sending everyone the same email. Fill in the bracketed parts for each one; a line about the reporter's own recent story is what makes a pitch read as personal.
When to follow up
One follow-up, about five days later, is normal and often where the reply comes from. Add a new reason to cover the story rather than asking whether they saw the first email. If there is still no answer, move on: a third email rarely helps and can cost you the next pitch.
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